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We out-perform our
competition in several ways.
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We help educate
and provide you with the tools and resources
for your continued success.
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We really care
about your business. We want to make sure
that all our clients succeed. The majority
of the web companies will not provide you
with a one-to-one client relationship as we
do. We listen to you and provide you with
the solutions that will make you profitable.
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The fact that you
are here now is testimony to the power of the
internet as a tool. Like you, there are millions
who use the internet daily to find the services
or get the answers they need. It is one of the
least expensive and yet most effective forms of
advertising available.
Five Reasons
to build a Web site
Having a web site will:
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Increase your ability to
communicate with more
customers
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Deepen customer/brand
loyalty
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Add to your credibility and
supply value to your
customers
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Provide timely information
and promote sales 24 hours a
day, seven days a week
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Level the playing field
between your business and
larger competitors
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Your customers - and
potential customers - are using the web to buy
products, obtain information, and establish
relationships with businesses. Shouldn't they be
coming to you instead of your competitors?
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MDSI can
guide you through the entire process. We've
assisted many businesses, large and small, in
getting their organizations up and running on
the net. Here is what you can do for starters:
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First Step
- Determine what you wish to accomplish with
your site - Reach new customers? Service
existing customers? Service internal users?
Think about the Who, What, Where, How, and
Why of your organization. What information
is most frequently requested? What content
do you want to provide in a cost-effective
manner e.g. specials, news/events, new
products, etc? Do you want your site to act
as a virtual salesperson, performing online
transactions? Do you need to gather data for
marketing purposes?
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Second Step
- Gather any/all materials that you think
might be relevant: logos, pictures,
graphics, text, brochures, even basic ideas.
More is better.
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Third Step
(recommended but not critical) - Research
other sites. Start with sites in your field
but also consider sites that you have really
liked/disliked for any particular reason.
Look for content and features you like as
well as designs/layouts.
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Fourth Step
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Contact us for a free consultation!
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Yes, With our
exclusive WebSite Tonight platform located
within the MDSI Hosting platform you can easily
create your own site with the WYSIWYG editor (What
You See Is What You
Get) or...
Many IS/IT
departments are fully capable of developing Web
sites, however, many prefer to hire an outside
firm for initial site development or site
redesign. The reasons are many: time/budget
constraints, lack of artistic ability, benefits
of having an "outsider" view the site and
process as if a potential customer, benefits of
having an "outsider" guide the process with
competing departments and interests (eg my stuff
is more important than their stuff). If you use
an outside firm to develop your site, your IT
staff should be an integral part of the
development process. Their suggestions and input
may be critical and their commitment to the
project and ongoing maintenance are improved if
they are involved upfront. |
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Our domain name is
mdsiglobal.com ... we will help you
register a unique domain name for your site or
you can do this yourself at our
On-Line
Store. Because domain names are vanishing at
a rapid rate, we recommend that this be one of
your first steps.
How will people find
my site?
Internet surfers
will generally find your site in three ways:
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by using a
search engine/directory service such as
Yahoo, AltaVista, Google, etc.
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by finding you
through links or banner ads from other sites
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by seeing your
web address in conventional
marketing/advertising materials developed by
you - your Web address should be included in
every piece of paper that leaves your
organization and every conventional
advertising campaign you launch.
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Search Engine Optimization is the practice
of getting your web site listed in the search
engines and ranked higher than competitors pages
for particular keywords. Basically, it means
making sure your site comes to the top when
people are looking for your product or service!
Meta tags are HTML
tags that are placed in the HTML coding of a web
page. This provides information to the browsers
that visitors to the site cannot see. It helps
not only to determine the content of a page, but
also to determine how a listing should appear in
the search results.
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The DESCRIPTION
tag lets you control what will appear as a
result you're your page appears on a search
result and is also used by the search
engines to determine relevancy of a page for
positioning.
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The KEYWORDS tag
lets you designate words that you believe
people would search when looking for your
page. Some search engines read the keywords
tag, but many do not.
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The host is the
computer or server that "houses" your Web site.
It could be in your back office, at an Internet
Service Provider in your town, or it could be
hosted in another city. Physical location is not
important but the reliability, capabilities and
support of the hosting company are very
important. For the vast majority of sites,
bandwidth and storage are far less important
than features, support & reliability.
MDSI offers
many plans for your hosting needs, visit our
On-Line Store |
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Yes, we create a
special private section either on your server or
on our development server. At various steps in
the process, we will show you the current
version of your site (at a special web address)
and ask for your comments and feedback. For
example, most projects start with the front page
design or the "index" page. We will design test layouts for your
review and feedback. Once you have approved this
stage of the project, we will proceed to develop
the "inside" of your site. All stages are a
collaboration between you and our team. No
surprises ... your site does not "go live" until
you have approved it.
Yes! We offer a few
different solutions depending upon what type of
content you need to update and how many people
will be doing the updating. The ability to
update and manage your site is done through our
"Framework" platform. You view the
MDSI Framework site to get a better feel for
what a Dynamic
site is.It consists of an
easy to use, password-protected administration
page located directly within your site.
A Web site by MDSI can cost anywhere from $500 for a basic
site, to $2500 and up for database driven
solution. Each project is different, some sites
are more involved than others. After an initial
free consultation we will provide you with an
estimate of the cost to develop your site. Then
we will work with you to develop your site
within that budget and keep you posted on any
additional costs that may be involved. One way
to reduce the cost of your site is to provide
text (and graphics such as logos) in digital
format. |
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Yes, we not only have
experience developing online
shopping/storefronts we also have our PurPay
Gateway integrated into multiple shopping carts,
our support staff we will guide you
through the process. However, keep in mind that
adding this function to a site can significantly
increase the expense of developing the site. If,
like the majority of businesses, you want to
accept online credit card orders, there are
additional expenses (other than site design) and
a few other things you need to know.
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You will need to
establish a merchant account through MDSI.
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Decide on
shipping and return policies upfront.
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Determine
whether you want order integration with a
back-end database or accounting package.
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A few businesses
want to "sell" products through their web
site but do not want to accept online credit
card orders. If that is your preference, we
will provide you access to our Virtual
Terminal to process these types of
transaction..
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E-commerce/e-business is more than selling books
and toys online. E-business encompasses all the
ways that a Web site can improve communication,
distribution, customer support, marketing, etc.
Often e-business is more about reducing costs
(e.g. reducing mailings of catalogs) or
improving productivity (e.g. applications and
content aimed at sales force support) than
direct sales. For example, do you have product
catalogs, product specs, brochures, technical
manuals, procedure manuals, etc. that are
expensive to print and distribute? Put that
information on a Web site for your customers,
distributors or sales force. You can also
utilize our
Interactive PDF platform to easily eMail
your information.
In the last year or
two, Internet usage has become so pervasive that
even businesses that serve strictly local
markets are finding advantages from doing
business on the Web. Since you can display any
amount of valuable information about your
products or services on your site, it is the
ideal way for locals and future visitors to get
to know you. Imagine the expenses you would
incur to effectively advertise all the virtues
of your business using traditional advertising.
Buy a fraction of that ad space, include your
Web address and tell the whole story on your Web
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Dissatisfied with
your current site's results?
Contact us for a
free consultation if you see yourself in any of
the following comments:
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Amazon.com may
be making millions but I'm not.
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My
brother-in-law designed it back in '97.
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My site looks
great #@&%%@% once it loads. It is really slow
and we've had complaints.
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I got a cookie
cutter approach. I need a custom solution.
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My site is a
nice "brochure" but I know we need to do
more.
Five Reasons
to improve your Web site
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Your competitor's site is
much better
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Your customers never mention
your site
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You want to increase sales
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You need to lose some
overhead
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You want to gain market
share in uncharted territory
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We can help you
build, improve or redesign your site. We can help you
develop applications and online solutions to
reduce costs and improve productivity. We can
help you do e-commerce/e-business.
Contact us for a free consultation to learn
more about more options for your company |
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